Stop Making New Year’s Resolutions! (Your Brain Hates Them)

Brain in Hands

As a neuroscience nerd who focuses on persuasion, I know sometimes our biggest challenge is persuading ourselves. Enter New Year’s Resolutions. “I’m going to get a promotion or a new job!” ”I’m going to lose that weight!” “I’m going to spend more time with my family!” While 44% of Americans (12-18% of people worldwide) set […]