Lynne Franklin

Persuasion Expert Who Specializes in Fast-Tracking Women Leaders So Their Companies Grow

Companies with women leaders are 30% more likely to outperform others (McKinsey). They enjoy an average 19% increase in revenue (Boston Consulting Group). That means your association members or organization is probably missing out—on talent, opportunities, sales and income.

You can be like most: give lip-service to women’s and DEI leadership programming and ERGs (employee resource groups). Or you can give people problem-solving tools that translate into tangible ROI, better leaders who stay longer, and top/bottom-line growth.

That’s the vision that Lynne holds—and molds—for you.

Increase Conference Attendance: No more softball “work/life balance” conference keynotes! Lynne interviews women leaders and surveys others in your association. This creates excitement in advance and boosts conference attendance—because your members WANT TO ATTEND SESSIONS THAT ADDRESS THEIR ISSUES. They will laugh, learn and leave with a plan to use what they discovered. (Your male members—interested in their OWN success—will want to be there, too.)

Grow Leaders and Results: Create a direct connection between money spent on leadership development and your mission, operational and financial goals. Lynne audits your current efforts. Then she creates and collaborates on six- to 12-month programs that address your company’s communication issues. Each session builds on the last, with homework and accountability to keep people engaged and support building new skills. A survey at the end shows tangible proof of their transformation.

The Difference is Neuroscience: Lynne is an expert on the neuroscience of persuasion. Her ideas—and how she delivers them—are based on how your people’s brains work. That’s why time spent with her flies by! Your people get bite-sized ideas they can use right away. And they have a system for using these to keep them on track.

Programs By Lynne Franklin

Be the Most Persuasive Person in the Room

Whether the “room” is one your people are sharing with others, or lots of squares on a screen, here’s the truth. Nothing happens until they connect with others and motivate them to work together.

Ever envied people who easily seem to get what they want? Persuasion is not magic. It’s a skill your people can learn–and have fun practicing!

This program is perfect for these groups:

√ Senior leaders who need to tune up their persuasion skills
√ Emerging leaders and middle managers struggling to get their ideas accepted
√ People in sales and customer service who need to attract and connect with customers
√ Association conferences and meetings, when the goal is to present members with innovative and fun ideas they can use to improve their organizations

Your people get these tangible takeaways:

√ Understand the process people’s brains go through on the way to saying “yes” and how to move them along this
√ Easily identify how others “think” and ways to build rapport with them
√ Discover how to turn every question into the right one by how they answer it

This program works well as a 45-minute keynote or breakout to a three-hour workshop, and as a 45- to 60-minute webinar or virtual presentation. It’s also great as part of a full-day training session to improve persuasive communication skills.

The Rapport Secrets of Leaders

Rapport makes all other things possible: connection, relationships, trust. I interviewed nearly 100 leaders in different fields and asked them, “What’s our secret to building rapport quickly and maintaining it over time with your clients and people?” This program shares their top strategies and explains the neuroscience behind why these are so effective. Everyone practices these skills so they can better use rapport to reach their own goals.

This program is perfect for those who need to strengthen their leadership, management and client contact skills:

√ Senior leaders
√ Emerging leaders and middle managers
√ People in sales and customer service
√ Department heads
√ Association conferences and meetings, when the goal is to present members with innovative and fun ideas they can use to improve their organizations

Your people get these tangible takeaways:

√ Discover and practice tools and techniques they can use to start building rapport quickly with anyone
√ Know how to maintain rapport, connection, relationships and trust over time
√ Explore ways to get rapport back when they’ve lost it

This program works well as a 45-minute keynote or breakout to a three-hour workshop, and as a 45- to 60-minute webinar or virtual presentation. It’s also great as part of a full-day training session to improve persuasive communication skills.

Turn Tough Talks into Positive Change

Every tough talk people don’t have costs an organization $1,500 a day: per person involved.

Handle these situations well and you improve morale, productivity, and your bottom line–without cutting people or resources.
This program works well as a 45-minute keynote or breakout and a one- to three-hour workshop

It’s perfect for these groups:

√ Senior executives who need to handle negotiations and delicate conversations
√ Department heads, emerging leaders and middle managers struggling to get people on their teams to work together and cooperate with other teams
√ Those in sales, account management, sales, and customer and patient services who must smooth relationships with unhappy clients
√ Association conferences and meetings, when the goal is to present members with innovative and fun ideas they can use to improve their organizations

Your people get these tangible takeaways:

√ Uncover the major reason behind every conflict
√ Discover a process to help people get their brains back when they’ve lost their minds
√ Use a simple, proprietary process to connect with then lead people to make sound decisions and create workable solutions

This presentation works well as a 45-minute keynote or breakout, webinar or virtual presentation, and up to a three-hour workshop. It’s also great as part of a full-day training session to improve persuasive communication skills.

Use Stories to Connect and Meet Your Goals

Is storytelling keeping your people stuck?

√ They nailed it: that new business meeting, that interview. Then all they hear is crickets. What happened?
√ The team seems to be on autopilot. How can they be motivated to get back on track?
√ Your people believe everyone is listening to what they say. But are they REALLY? And do they CARE?

This program is perfect for those who need to strengthen their leadership, management and client contact skills:

√ Senior leaders, business owners and entrepreneurs
√ Emerging leaders and middle managers
√ People in sales and customer service
√ Department heads
√ Association conferences and meetings, when the goal is to present members with innovative and fun ideas they can use to improve their organizations

Your people get these tangible takeaways:

√ Discover why stories overcome resistance and connect our brains on a molecular level
√ Break down the myths and barriers that prevent them from telling stories effectively
√ Explore the six different types of stories they can tell strategically
√ Have a system to create their own portfolio of stories
√ Receive on-the-spot coaching to improve their stories

This program works well as a 45-minute keynote or breakout to a three-hour workshop, and as a 45- to 90-minute webinar or virtual presentation. It’s also great as part of a full-day training session to improve persuasive communication skills.

Leap Over Communication Silos

When information doesn’t flow, leaders make poor decisions and teams battle with rather than work together. Your people will explore how silos develop in their minds. They’ll also identify the 15 types of silos — and have fun role playing the people who perpetuate these (like Tyrell Notell and Barbara Booster). Everyone leaves with specific actions to create better working relationships.

This program is perfect for these groups:

√ Senior executives and department heads who want to inspire and motivate their people
√ Emerging leaders and middle managers who are struggling to help their teams gel and work well with others
√ Association conferences and meetings, when the goal is to present members with innovative and fun ideas they can use to improve their organizations

Your people get these tangible takeaways:

√ Recognize the costs they pay every day for communication silos
√ Discover how silos form in their minds — because of how their brains work
√ Explore how silos have developed in their department or organization and how to identify the ones they face
√ Create their plan to break through their silos to create more collaborative teams, departments and organizations

This program works well as a one-hour keynote or breakout, a 45- to 60-minute workshop or virtual presentation, and a one- to two-day program.

Lynne Franklin Speaking Video

Want to Connect? Be a Head Case (8 Min. Virtual)

Creating Content that Connects (30 Min. In Person)

What Clients Say About Lynne Franklin

“I don’t care what your company or audience for your association is. Lynne will give every person ways to communicate better, ways to become more engaged, ways to connect. And keep your group so entertained it’s just amazing!”

"Lynne is an engaging presenter who approaches the art of persuasion from the neuroscience viewpoint, so you really understand how to improve your communication style. She checks in with the audience along the way and provides short integration breaks after each lesson so you can put into practice what you've just learned. Great course, great approach, great speaker!"

"I attended a talk from Lynne: Be the Most Persuasive Person in the Room. I went into this thinking I knew quite a bit and didn’t expect to get much out of it. Boy, was I wrong. This was among the most valuable 2 hours I’ve spent in my career. Lynne was engaging, kept the talk interactive and presented points that were real 'aha' moments for me. I’ve already thought of several ways I will use what Lynne shared. I highly recommend this for anyone, no matter how well you think you know this topic."

"This was one of the most engaging presentations I've heard in a very long time. One where I never once looked at my phone to see what time it was. Informative, insightful and I walked away implementing pieces of this coaching IMMEDIATELY. Lynne talks about all aspects of business and building a rapport from the ground up. Fantastic. She energized my mind and outlook!"

Getting Others To Do What You Want

Ever envied others who get what they want?

It's not about dreaming, or luck or manipulating people. It's about being more persuasive. And it's a simple process you can learn.
Discover the "Four Gets": the four steps we forget because we're under stress: Get Your Brain Back, Get Clear on Your Goals, Get Persuasive, and Get Communicating. Then get going on what you want!

Want to see more? Download a sample chapter:

(https://www.yourwordsmith.com/wp-content/uploads/2015/09/Getting-Others-to-Do-What-You-Want-Sample-Chapter.pdf) or buy it on Amazon (https://www.amazon.com/gp/product/B00NMNR3Q6/ref=dbs_a_def_rwt_bibl_vppi_i0).

Leaders on Rapport: Secrets to Creating Successful Connections

Ever secretly envied leaders who easily connect with people? Maybe you call them “charismatic.” Or “visionary.” Or “authentic.” And have the sneaking suspicion they know something you don’t.

You’re right. And you’ve come to the right place to learn the secrets of how they do it! I spent 2020 interviewing leaders from all walks of business and not-for-profits, asking them a deceptively simple question:

What's your secret to creating rapport quickly and sustaining it with employees and clients?

People at the top of their game share stories with candid insights into their personal qualities, communication practices, and approaches to culture. I enhanced this by explaining how what they’re doing syncs with how the brain works—magnifying the positive results.

Elevate your leadership skills by following the path that led others to the top!

Communication Robbers: The 15 People Who Steal Success from Your Organization

Communication silos rob your organization of productivity, profit and morale. They pit people, departments and locations against each other. They mean leaders at all levels make poorer decisions because they don't have the full story.

This eBook takes a humorous yet practical look at the 15 different types of characters who create and maintain silos -- so you can identify them and know what to do.

Get this for free when you sign up for my blog:
https://lp.constantcontactpages.com/su/nqjTxC7/incommunicado.